Establish a pricing structure for the new fare media that makes them competitive with other available fare media.
Ventura County’s experience with an automated transit fare collection system.
New fare media programs must be competitive with existing pass programs to attract enough of the transit population to make the program viable. Therefore, the participating agencies should establish a competitive pricing structure for the multi-agency program.
U.S. DOT/RITA/John A. Volpe National Transportation Systems Center
Ventura County Transportation Commission
805-642-1591 ext 103
Volpe National Transportation Systems Center
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smart cards, electronic fare payment, SmartCard, smart card, SmartCards